A few explainer videos are excellent, some a great, and a lot are disappointing. Follow these tips and avoid being in the disappointing bunch. Don’t be a used car salesman No one has time for the traditional style of being shouted at by an ad anymore. People are watching your video because they want insightful … Continue reading The biggest explainer video mistakesContinue reading
Make your title count There are two reasons that this is important. Firstly, this is your first chance to grab the viewers’ attention. I don’t know about you, but I’m not going to click on a video called ‘New shoes I like’ but I’ll probably click on ‘The best new sneakers of 2015’. Secondly, your … Continue reading The best tips for social video marketingContinue reading
Stories grab us. They take us in, transport us, and educate us. This is exactly what an explainer video does, and if you can tell the story well, the interest in your video will be much greater. Here our some of our tips that will ensure that your video is also a great story. Keep … Continue reading The keys for telling a good storyContinue reading
The BBC is producing explainer videos, and if the BBC are doing it, you know it’s legit. Taking extremely complex topics like stars in space and World War One and summing them up in great 3-5 minute explainer videos. Now I know what you’re thinking, besides the obvious, ‘well this is sort of interesting’, why … Continue reading Explainer video case study: The BBCContinue reading
While it may be surprising to some of you, but email marketing still works. As telemarketing phone calls have gone out of fashion, some thought the same was happening to eDMs (electronic direct mail) however this is not the case. Well… not yet at least! Email marketing can be extremely beneficial to your business, those … Continue reading The things you need to know about email marketingContinue reading
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