Lengthy, long-winded sales copy is a thing of the past. Let’s face it – your customers don’t really read much anymore, and if they do actually read something, their material of choice isn’t likely to be wordy advertisements and flowery sales pitches. Instead of reading a book, newspaper or magazine, today’s consumers spend a lot … Continue reading Online Video is the Future of Content Marketing – Here’s WhyContinue reading
All explainer videos exist to serve the same purpose: to explain a product or service in an efficient and effective way, and to persuade the customer to make use of these products or services. Videos, if done correctly, can be a fantastic marketing tool for any business. Each of the below 12 styles of marketing … Continue reading the 12 most common styles of explainer videosContinue reading
It’s time to stop thinking of landing pages as just a place for long (and dull) sales copy and signup forms. 2015 promises to see much more of what emerged in 2014 – companies opting for a video option to take up the majority of landing pages. Emails, product descriptions, and social media pages – … Continue reading why quality landing pages are the secret ingredientContinue reading
You’ve started the year off with a bang – you’ve gone through the effort of hiring a video marketing company to create a high quality animated video for your business. The clip is exactly what you asked for – concise, understandable, engaging, and informative. What next? The advantage of video is its shareability, a bonus … Continue reading youtube or vimeo? which animated video platform is best for my businessContinue reading
Before reading this article, check out the post we did in regards to trends in terms of online video for 2014 – http://lumeo.com.au/top-5-corporate-video-trends-2014/. There was a 17% increase in digital marketing from 2013 – 2014. People have been moving away from traditional marketing platforms for many years now and now that 2015 is well and … Continue reading our predictions for animated video trends in 2015Continue reading
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