5 Things to Do To Market Your Website Video

So you’ve gone and made a web video. Great. Now what do you do with it? Here are 5 things you can do to maximise the ROI for your website video.

1. Make It Measurable

Great marketing starts with great data. Most video hosting sites such as Youtube and Vimeo have all manner of built-in analytics for plays and views, but you can augment this tracking with some clever use of other analytic software.

For example, by setting up goals in Google Analytics, you can measure the percentage of visitors who watched your video and THEN bought your product in order to determine your video’s effectiveness.

Also look into sites like Omniture and Visible Measures who service video analytics specifically.

2. Put It In A Nice Place

You’ve put all this effort into making an explanatory video – now’s the time to show it off!

Display the video prominently on your website landing page or on a crucial sales page to achieve maximum effect on eyeballs.

It’s amazing how effective this can be! Why should a site visitor go through the **boring** act of reading when they can simply watch a video that tells them everything they need to know about your site?

3. Make It Search Engine Friendly

Search engines these days are pretty clever at finding rich-media content that your users are looking for, but there’s a couple of things you can do to make it easier for them.

Look into submitting a video sitemap. At the very least, accompany your video with a text transcript so it’ll increase search relevance and also help your users get straight to the point if they want to.

4. Let Your Loyal Customers Know

Send an e-mail with your website video in it to your existing e-mail database. Your customers know what you do, and they like you enough to not have blocked your e-mail address, so give them a better way to understand your product and hopefully share it with their friends.

5. Plan a Distribution Strategy

Putting a video up on YouTube is not a sure-fire way of getting it seen. Contrary to what most of our clients think, the chances of it going viral auto-magically are pretty slim.

There is no distribution strategy for videos that is one-size-fits-all. Possible things to look into are direct platforms such as YouTube and LinkedIn that offer video advertising, real-time bid exchanges such as TubeMogul and SpotXChange, or ad networks such as Brightroll and YuMe

Web Video Statistics [INFOGRAPHIC]

Web video can be a powerful way to get your point across without boring your users. We’ve done the research so you don’t have to go through pages of boring text and numbers. Watch the video below:

Or alternatively, you could skip the video and read all these statistics without all that boring stuff they call “entertainment”:

1. By 2015 76% of online audiences, will be watching videos online regularly. (YouTube, 2012)
2. Over 2 billion YouTube videos are watch every day. (eMarketer, 2011)
3. 700 YouTube videos are shared on Twitter each MINUTE. (YouTube, 2012)
4. After viewing a product video consumer purchase intent increases by 85% (Internet Retailer, 2010) and 52% of consumers are more confident in online purchasing. (Internet Retailer, 2012).
5. Retail site visitiors who view video content stay for 2 minutes longer than the average visitor. (Comscore, 2010)
6. 59% of senior executives prefer to watch video than read text. (Forbes Insight, 2010)
7. The click through rates of e-mails increases 2 – 3x with video content. (Forrester Research, 2010)
8. And if you want to be on the front page of Google, video increases your chance by 53 times, with proper optimisation. (Forrester Research, 2010)

The statistics on web videos don’t lie. If you have a website that sells a product or service, or even if you just want to explain what you do in a manner that will get people excited, chances are a web video could help you meet your objectives. Get in touch today to have a chat and see if we can help you out.

Web Videos: Are You on Board with the New Internet Paradigm?

In today’s competitive world, every business – big or small – needs a website. The internet is usually the first place people go in search of information and you’re missing out on valuable business if you don’t have a website out there. Websites are a great way to make your company’s name known, and a good website is a great marketing tool.

With so many websites offering the same products and services, you need to ask yourself what sets your website and your company apart from your competitors.

Video content is an excellent way to accomplish this.

Gone are the days when online video can only be accessed from a computer. With the rising popularity of smartphones and tablet computers, your online content is accessible just about ANYWHERE. Moreover, social media, video hosting and streaming sites such as Facebook, Twitter, and YouTube, enable your audience share your corporate videos and spread the word about your company or your latest products or services to others easily, making it an excellent marketing tool.

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The Uses and Benefits of Web Videos

The internet has really helped businesses get their name out there where more traditional marketing methods failed in the past. If your company doesn’t have a website, chances are, you don’t get as much exposure as your competitors do.

The internet is a highly competitive marketplace. Companies looking to top the search engine ranking pages (SERPs) have to employ SEO techniques and include features on their sites that add value to their websites.

One of these features that successful websites normally include to add value to their site, are web videos. If you’re wondering how to draw more traffic to your site, make your brand recognizable, and convert leads into actual sales, then you should probably consider adding video content to your site.

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This Makes Us Happy

This Makes Us Happy

 

 

 

 

 

 

 

We think we do a great job, but it’s always nicer to hear it from our own clients.

“Your service has been really great – providing all the required information, available for any questions, very flexible and actually taking on board suggestions of your clients. So far it has been a pleasure working together!”

Daron Resnik, WebGrab

Thank you, the pleasure has been all ours.

The Birth of Lumeo Inc.

The Birth of Lumeo Inc.

 

 

 

 

 

 

 

We’re a passionate team of motion designers and copywriters brought together by one commonality – Samuel L. Jackson. Yup, we were all approached by this man in Samuel’s clothing who asked us to “Become part of a bigger universe”. Which got us pretty excited because we figured we’d be joining The Avengers and getting to blast aliens and bad guys and stuff.

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