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3 video animation software options
Today videos can be directly linked to the success of a business. With the growing importance of videos in their digital marketing strategies; numerous different types of videos are being created on a day to day basis. One of the popular methods is creating video animation with the help of various graphic software tools. Over…

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are animated videos crucial to the success of a business?
Technology has evolved at a pace that has taken everyone by surprise. It has brought about a significant shift in the way a business operates through social media, Internet ready devices, and more recently, animation. Keeping this in mind, the best answer to the question is; yes, an animated video is indeed one crucial component…

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3 apps changing the way we view videos
The growing dependence on the internet as the primary source of information has led to considerable growth in content being produced for the various online platforms. It is common knowledge that video viewership is at an all-time high. Due to this steady growth in viewership, videos have become an essential tool for marketers everywhere. At…

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what is corporate video? video in the marketing mix
Generally speaking, corporate video is video commissioned for use by companies, organisations, or corporations to share facts, information, features, or benefits of the business. However, there are a few key pointers that we believe separate the good from the great in the corporate video world. Our top 3 suggestions are looked at in more detail…

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the many features of youtube
Google owned video streaming platform and one of the most popular sites to waste time on the Internet, YouTube, is continually improving the experience of its users by adding and updating tools. Read on to find out more about YouTube’s latest tools and offerings that are sure to make the most out of your businesses…

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3 new video services developed for social media apps
Video marketing has grown tremendously over the past few years. Many businesses are using videos as an essential part of their marketing strategies. The growing demand for video has seen an increase in the number of companies offering short and long form videos for various social media platforms. In this article, we will take a…

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instagram vs vine: promoting your business using new social platforms
In 2015, a majority of the businesses are doing their best to jump in on the trend of video marketing. The growing popularity of platforms like Vine, and more recently Instagram video has taken the field of video marketing by storm. While to the naked eyes of an amateur both the platforms may be the…

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how an agency learnt to shift their corporate video focus internally
Here at Lumeo, we are constantly approached by CEO’s that expect our videos to be used as pitches to investors or as online web videos to boost website performance and online sales. However, it is important not to overlook the advantages of a video for your internal communication processes. Creating a video for your employees…

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explainer videos and business – why the two go hand-in-hand
Videos, have become an integral part of the marketing strategy for a lot of businesses. The time when landing pages were of key importance is long gone. Today, the audience is more impatient. The average span for attention was about 8 seconds in 2013, and is only going down from here. With such a short…

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web video goes social the facebook way
Since its inception, Facebook has constantly strived towards incorporating the latest trends so that they can be at the top of the minds of individuals for personal usage and companies for business usage alike. As it continues to remain at the top of the leader board as the biggest social network, one cannot ignore the…

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