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how an agency learnt to shift their corporate video focus internally
Here at Lumeo, we are constantly approached by CEO’s that expect our videos to be used as pitches to investors or as online web videos to boost website performance and online sales. However, it is important not to overlook the advantages of a video for your internal communication processes. Creating a video for your employees…

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explainer videos and business – why the two go hand-in-hand
Videos, have become an integral part of the marketing strategy for a lot of businesses. The time when landing pages were of key importance is long gone. Today, the audience is more impatient. The average span for attention was about 8 seconds in 2013, and is only going down from here. With such a short…

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web video goes social the facebook way
Since its inception, Facebook has constantly strived towards incorporating the latest trends so that they can be at the top of the minds of individuals for personal usage and companies for business usage alike. As it continues to remain at the top of the leader board as the biggest social network, one cannot ignore the…

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our predictions for animated video trends in 2015
Before reading this article, check out the post we did in regards to trends in terms of online video for 2014 - http://lumeo.com.au/top-5-corporate-video-trends-2014/. There was a 17% increase in digital marketing from 2013 – 2014. People have been moving away from traditional marketing platforms for many years now and now that 2015 is well and…

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youtube or  vimeo? which animated video platform is best for my business
You’ve started the year off with a bang – you’ve gone through the effort of hiring a video marketing company to create a high quality animated video for your business. The clip is exactly what you asked for – concise, understandable, engaging, and informative. What next? The advantage of video is its shareability, a bonus…

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why quality landing pages are the secret ingredient
It’s time to stop thinking of landing pages as just a place for long (and dull) sales copy and signup forms. 2015 promises to see much more of what emerged in 2014 – companies opting for a video option to take up the majority of landing pages. Emails, product descriptions, and social media pages –…

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our 4 favourite web videos of 2014
For the amount of videos that get created each and every day by both professional video production houses and amateur companies, only a very small amount of these actually go viral. We’ve done a round up of our favourite video stories of 2014 that received huge numbers of views and ended up as very useful…

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6 reasons you should be incorporating corporate video into your 2015 marketing strategy
With communication being the key to any business it is crucial to get this aspect right, as it will have a large impact on how you are perceived as a business by both your current, and potential customers. In terms of innovative ways to communicate to your audiences, a video will always be well received.…

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why employing a video marketing company in 2015 is crucial
You’ve probably heard about the need to incorporate video into your marketing campaigns. Whilst you were planning on getting this going in 2014, somehow, it still hasn’t happened. With 2015 only a couple of weeks away, make it your goal to hire a video marketing company in the first few weeks of January, or even…

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don’t hold back your gopro potential: how to master the popular video recording device
Here at Lumeo, we love seeing emerging technology trends, particularly in respect of new video and camera devices and techniques, and there are more and more tools and devices being created and released every day. One particular entertaining and easy-to-use device that we are sure you have heard of (and that we have loved to…

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